Taiwan's Tea King, Chen Xi-Qing, Combines Cultural and Creative Industries to Launch the "Fung Tea" Brand

In 2005, the king of tea, Chen Xi-Qing, who won the Taiwan Grand Championship with his Ching Hsin Oolong, set a record for Taiwanese tea when he let Vitale bid $880,000 for a catty of his tea. Since then, Chen's teas have always won the championship wherever he has competed, and even won gold medals on the other side of the Taiwan Straits in honor of Taiwan's tea culture.

These years, Taiwan's tea market is being mixed with Vietnamese tea, and many tea pesticide residues, which has become a serious food safety problem, but also affected the image of Taiwan's tea, a lifetime of practicing natural farming methods and handmade tea of the Taiwan Tea King Chen Xi-Qing, the first to take the lead in the establishment of the "Fung Tea" brand Feng Wenchuang, in an attempt to revitalize the reputation of Taiwan's tea in Taiwan and the international community.

Mr. Tien Ting-Fung, the founder of Feng Wen-Chuang, said, "Tea is one of the most important cultures in Taiwan, and Chen Hsi-Hsing is the most important asset in Taiwan's tea culture. When foreign tea leaves are mixed with Taiwanese tea leaves by many manufacturers, and the image of Taiwanese tea is seriously damaged, how to make the King of Tea willing to go from Taiwan to the international market and revitalize the reputation of Taiwanese tea has become a very important mission for us".

At the same time, he was deeply impressed by the tea king's attitude of focusing on tea-making techniques with a life-long spirit of suspense. Tien described the tea king as the award-winning Jiang Hui of the tea industry, so he created the "Fung Tea" brand to collaborate with the tea king. Tien Ting-fung: "We hope that through the creation and design of artists, Taiwan's truly good tea can be rejuvenated and internationalized! I will use the same attitude that I used to use to create Taiwan's top divas to market the only king of the tea industry.

Under the concept of Tien Ting-Feng, Nio, an emerging artist, was invited to illustrate the four different heights of Fung Tea from Taitung to Dayuling in Hualien, and these four items can be synthesized into one of the most beautiful natural landscapes in Taiwan.

All the packages are presented in both English and Chinese, showing the strong intention of expanding overseas. On the outside of each package, a poem in English and Chinese is used to describe the flavor of different tea leaves, making a picture and a poem the most beautiful imagery of ZOCHA.

Cite the news source: http://udn.com/news/story/7270/1428772